JenningsBet and FSB team up to upgrade digital product
Leading UK sportsbook platform provider, FSB, has announced a new deal to roll out its sports betting and gaming platform with JenningsBet.
FSB, who were recently crowned Sportsbook Supplier of the Year at the SBC Awards 2018, has implemented its platform and trading tools for the UK bookmaker, who have been operating on high streets with more than 100 shops throughout Britain, and working with private clients for almost 60 years.
They have made their name as one of the largest retail bookmakers in the UK, enjoying a long history in the industry. They originally opened shops back in 1961 before going online in 2008 to provide their expertise to the worldwide market. JenningsBet is fully licensed and regulated by the UK Gaming Commission, the Isle of Man Gambling Commission, and the Jersey Gambling Commission.
The sportsbook for JenningsBet will run off FSB’s pricing models, which means that customers can start to enjoy in-play odds and competitive pricing for many upcoming sports markets like the end of the domestic football season, March’s Cheltenham Festival, and the Cricket World Cup and Ashes tour, which are both being staged in the UK.
FSB’s exclusive platform, which features CRM tools for player segmentation and bonusing, as well as real-time algorithmic pricing models, also plan to add a live casino and a full suite of casino games from many of the leading industry developers to boost the offering.
Richard Thorp, FSB’s business development director said he was delighted that they would be joining forces with JenningsBet, who he described as one of the most trusted and revered names in UK betting. He claimed that FSB’s platform was setting the tone for online sports betting, helping to drive the sector forward through innovative features online and via mobile play.
Managing Director of JenningsBet, Greg Knight, revealed that the operator had endured a tough 2018, with retail betting evolving, but he insisted that the betting shop still had a key role to play for the company despite them making the commitment to the digital upgrade. He said that finding the right partner who was able to join up their customers’ diverse needs across all its channels was crucial to agreeing the deal.