New Betting Sites

The Best New Betting Sites 2021: Latest Online Bookmakers in the UK

It is safe to say that over the past few years, online bookmakers in the UK have enjoyed their heyday. Established new bookmakers have introduced creative ways to draw and keep new customers entertained for hours, days, and even weeks on end. It’s an endless cycle, and once you get hooked, you’re in for a treat. However, it goes without saying that respected mainstream bookmakers have taken all the necessary steps to ensure they foster a responsible gambling climate.

This comprehensive article will provide you with all the details on the advantages and potential disadvantages of online bookmakers and, suffice it to say, offers a shortlist of the best new betting sites to make it much easier to opt for the most secure and fun new betting sites available in the UK in 2021.

The Newest Betting Sites in the UK for 2021
Betting Site Bonus Offer Wagering Requirements Available in the UK Terms
Up To £100 In Bet Credits Must contain at least one selection with odds at 1/5 (1.20) or greater Yes Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Up to £10 free bet;100% matched free bet on first deposit 1x wagering at odds of 1.75+ required to unlock Free Bet Yes New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. Terms apply
Wager £10 on slots, get £30 in bonuses + 100 free spins on selected slots 35x Yes New customers only. Opt in, deposit and wager £10 on selected games within 7 days of opening new account. Get £30 bonus for selected games with 35x wagering & 7 days expiry. Max redeemable from bonus £750. 100 Free Spins have no wagering and expire in 7 days. Card payments only. Geographical Restrictions and T&C’s Apply, see below. 18+| Please Gamble Responsibly.
Up to £40 refund as bonus if first bet loses sportsbook 3x at min. odds of 1.40 (2/5), casino 35x Yes 18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
£1 no deposit free et +50% refund of first day sportsbook losses or £5 free bet +50 free spins on grand spinn Yes This promotion is valid for new UK and Republic of Ireland QuinnCasino customers aged 18 years and over who have yet to avail of a QuinnCasino Welcome Offer. To receive a No Deposit Casino Bonus, customers must enter the Coupon Code BONUS in the Coupon Tab at registration. UK Customers who enter the coupon code will have a £1 No Deposit Casino Bonus credited to their account. Republic of Ireland customers must first verify their account and will then be credited with a €5 No Deposit Casino Bonus (plus a €5 No Deposit Free Bet under the current Irish Sportsbook Welcome Offer).
Bet £10, get £50 casino bonus, plus 100 free spins 35x Yes New Customers from UK & IRL only. Deposits made with e-wallets are not valid for this promo. Bonus wagering x35 on eligible games. Winnings from bonus capped at £500. Spins available after bonus is redeemed/lost. Opt in required. Full T&C’s apply.
100% buy in bonus + 50 free spins 40x Yes 18+. Play Safe. Opt in required. New customers to Casino page only. 1x per customer. Min. Buy in £10. Bonus value 100% of Buy in. Max. Bonus £300. 40x Wagering, Max Redeemable £4,000. 50 Free Spins with x35 wagering will be awarded after the Buy in Bonus is completed, Max Redeemable £1000. Bonus expires after 7 days. Stake contributions, player, country, payment method, currency, game restrictions and terms apply.
Get 100 free spins on your deposit No requirements Yes The Free Spins will only be granted to players who are registering for the first time at Get 100 Free Spins on your deposit. Minimum Deposit: GBP 10.00 Free Spins will be credited based on your first deposit after account creation. You must use the bonus code WELCOMEBONUS when making your first deposit.

The best and newest online betting websites have undeniably been at the center of home entertainment for both experienced and rookie punters, but also for ordinary folk who simply want to break free from the clutches of monotony that day-to-day life tends to serve nowadays.

Some of the best new betting sites have truly invested themselves in creating the ultimate gambling experience with convenient and secure payment methods, competitive odds and welcome bonus offer, and a deposit bonus or free bet that is just too good to miss. We talk about all of these factors below.

How Do New Online Betting Sites Differ from Traditional Ones?

The beauty of the new online betting site market is that you get to relish all the perks of traditional and novel gambling games in an enticing new virtual set-up. From the exquisite and lifelike new digitized look of classic gambling games to the rich and vastly expanded gallery of betting options to attractive bonuses, what’s not to like about online gambling Sure, some may say that nothing beats the experience of actual, in-person wagering, or the simplistic but rather limited composition of older gambling sites.

But we beg to differ.

Innovative new betting sites come with so many thrilling new games and a wide range of benefits such as free spins, favorable minimum odds, a generous sign up offer, and top-of-the-line customer service that they are simply hard to ignore.

There is a good reason why online bookmakers and new UK betting sites continue to flourish and are making brick-and-mortar gambling establishments more nervous by the day, while gradually posing a more daunting competition to older, outdated online platforms.

The era of the internet is in its prime, and a generation of new sports betting sites are quickly climbing up the digital ladder.

Versatility of Gaming and Wagering

Unlike traditional gambling venues, many of the well-established betting sites out there retain virtually all the advantages of traditional gambling while furnishing their betting site with a plethora of new games and betting possibilities.

The majority of betting sites offer traditional betting options for classic casino games such as blackjack, slots, and roulette, on top of appealing alternatives such as the uncannily vivid live casino, which allows live betting on a variety of beloved casino games, including live Texas hold’em poker.

Some sites are so comprehensive they offer to bet on pretty much any sport or event with a certain fan base. For example, the latest online betting sites provide new betting options on everything from casino games to popular games such as League of Legends, Counter-Strike, and an array of other virtual games. Other new betting site venues are more specifically tailored to certain sports, making them ideal for players of distinct gambling preferences. For instance, there are sites that exclusively promote sports betting on a wide range of both popular and little-known sports.

Some sports betting site houses focus even more narrowly on a specific sport, say football or tennis, with a selection of free betting opportunities to choose from. Other sports sites, along with the usual sports betting on actual sports, even have virtual versions of nearly all sports popular with players, such as dog and horse racing, basketball, motor racing, and plenty more.

Availability and Practicality

Betting sites are well on their way to set the new standard for betting across a range of markets and show no intention of slowing down. One big difference between internet gambling platforms and their brick-and-mortar counterparts is that online betting sites are at the disposal of every individual with the internet, computer, or smartphone, and a desire to gamble.

The internet has done wonders for online betting markets over the years, making many brand new betting sites much more practical as they apply new technologies. Nowadays, pretty much all betting sites —big or small— have a mobile app available across a range of devices including desktop PCs, tablets, and, smartphones. They’re also is available on pretty much any major operating system (iOS, Windows, and Android).

This way you get to enjoy wagering and betting on your favorite games anywhere and at any time you see fit – available at an arm’s reach. All you need is the right amount of balance on your account, a full battery, and you are all set!

User Experience

Keeping existing players happy and constantly attracting new customers is one of the key principles of running a successful gambling company – especially for new betting site operators. For instance, new bookies and new betting site venues that provide a generous bonus offer, free bet options, and handsome rewards of the sorts bet 10 get 10 for free, bet 10 get 20, and so on, are more likely to keep their existing players while perpetually attract eager new players.

Moreover, betting sites that have embraced advanced software technologies like AI can keep track of players’ activity, betting habits, and favorite games, allowing them to create a range of rewards, loyalty points, and promos customized specifically to their players’ preferences.

The newest and latest betting sites also offer top-of-the line customer service, such as instant support through email or Live Chat, as well as a range of helpful tips and betting strategies for both experienced players and beginners. Fully aware of the risks in their trade, most professional betting sites – even the newest betting sites – have implemented adequate security measures, making them resistant to conventional cyber attacks and fraud.


When we speak of adaptability, it is inferred to betting sites and emerging new bookmakers’ capability of incorporating new technologies to make their services available to a wider audience.

Online betting markets are rapidly expanding and becoming more adaptable to advancing technologies and incorporate creative new marketing strategies — like gamification of popular games — to incentivize customer engagement. This includes the employment of increasingly popular means of payment.

How the Best New Betting Sites Are Reshaping the Gambling World

Betting sites are the paragon of modern online gambling and the best new betting sites are finding inventive new ways to stay on top. Traditional casinos and gambling venues offer a range of games, but they can only offer so much.

Whereas betting sites have seemingly endless betting possibilities and an assortment of both new, modernized, and classic games with the implementation of such tools as AI and Optical Character Recognition, the latter of which has made way for immersive new forms of betting like ‘live dealer’ casinos.

Innovative Gaming Software

Many, if not all games betting sites offer come from third-party software providers, which is why you might notice similarities in the game galleries of many sites. The best software providers enrich the online betting experience by enhancing the game’s visual appeal and graphics, allowing for easy wagering and creating a friendly, safe, and utterly enjoyable environment. There are even some software providers who adjust and enhance their software based on players’ requirements and playing habits.

Some of the major providers of online casino games out there include:

OpenBet – provides traditional casino games, sports betting, live betting, and a range of new games. Provides software for some of the world’s biggest online bookmakers – including some of the latest betting sites.

WMS Gaming – one of the oldest software providers for traditional casinos as well as of online and mobile games, particularly known for its Vegas Slots including Zeus, The Wizard of Oz, etc.

Geneity – offers a wide range of gaming software and services, including telephone betting, lottery, and games products, its main focus is sports betting.

Real Time Gaming (RTG) – allows players to download casino games and personally customize their gambling experience. Has more than 120 casino games and tempting progressive jackpots.

Playtech – it offers a variety of diverse online casino games, including the hugely successful iPoker and popular slot games with characters from the Marvel Universe.

Microgaming – touted as one of the first online casino software providers, it has all the traditional games, but what makes it stand out from all the rest is the largest progressive jackpot network in the world, which has paid out over €1.2 billion in jackpot winnings so far.

Scientific Games – known for providing a diverse selection of sports betting games casino games as much as being one of the world’s leading suppliers of software for online lottery games, boasting more than 50,000 instant games.

Virtual Reality Betting

Many betting sites that apply new technologies have outperformed regular casinos and betting venues in essentially every aspect. A growing number of betting sites and online casinos have been gradually adopting various technologies to draw an even larger number of players who like to try out thrilling new forms of wagering. Virtual reality is one of them! Despite what its name might suggest, virtual reality (VR) betting sites use real money.

VR games are becoming particularly popular in the era of Covid-19, where avid punters get to play all the usual games a real-life casino would offer but in a brand new digitized design that remains faithful to the actual experience of in-person gambling.

Virtual reality software and devices have been around for some time, though undoubtedly in a fairly limited capacity. However, a generation of online betting entrepreneurs and new sports betting sites are making many of their casino games VR-compatible, and the best part is in many cases you won’t need specialized equipment such as VR goggles to play. All you need is a phone or computer that supports 3D to be absorbed into the attractive world of virtual reality betting. Still, there are some online casinos that have certain requirements for VR betting such as creating a VR casino account or possessing a VR headset. It’s also worth noting that your device — preferably a computer — needs to meet certain minimum performance requirements if you are to play VR betting games smoothly and without delay.

Here are a few known and relatively positively rated VR online casinos available in 2021:

  • Royal Panda Casino – 100% up to €200 and 10 free spins on certain games
  • Emojino Casino – 100% up to €750 and 75 free spins
  • Casino Extra – 100% up to €350 and 100 free spins

Convenient Payment Methods

Yet another appealing aspect of betting site houses is the wide range of payment methods they offer. Traditional gambling requires a certain level of motion going from place to place, whether to exchange currency, buy chips, or simply move on to a different game. However, the wide accessibility of essentially all betting site operators through their respective mobile app on every device and operating system —whether on a desktop, an android-powered smartphone, or a slick iOS tablet or iPhone — places the exquisite world of online gambling right at your fingertips.

The most widely utilized deposit methods by new online bookmakers in the UK market are as follows:

Credit Card

Credit cards are arguably the most popular form of payment. They are the most widespread and common method of remittance and nearly every adult owns at least one. They’re used for every possible thing that can be bought or paid for with money – including gambling. This is especially relevant to new online bookmakers. Cards offer fast, instant deposits and withdrawals and have been widely used by players on new betting sites in the UK. But there is a catch. Due to an increase in online gambling during the Covid-19 lockdowns, early in 2020, the UK imposed a ban on using credit cards to make deposits or withdrawals to UK sites.

Outside the UK, credit cards seem to remain king across a range of markets. But there is also the issue with gambling addiction, which credit and debit cards have been blamed for aggravating. Gambling, before else, should be fun, enjoyable, and stress-free, which is why many online betting sites urge for responsible gambling. Another possible downside in using credit cards is that new online bookies who still accept cards will receive your details, though they should be well-protected.


The most common payment option on offer among the latest betting sites are so-called e-wallets, or digital wallets. If the term sounds unfamiliar, it shouldn’t. We’ve all heard of PayPal —by far the most well-known digital wallet— and many of the emerging new players across virtual betting markets use PayPal or some of the alternative e-wallet payment methods sites offer such as Skrill or Neteller, and leading brands including Apple Pay and Google Pay.

But wait. How exactly does a digital wallet work?

A digital wallet usually comes as a distinct mobile app or software that allows you to safely and securely use several different account numbers without being required to enter your account information every time you use it. It is one of the fastest, most practical, and highly secure payment methods – and you don’t have to share your account details with your online bookmaker. A minor setback when using an e-wallet is that you will be ineligible for a signup offer at some of the sites in the UK.


Many new online betting sites in the UK accept payments through Neteller, though the conditions may vary among them. For instance, the popular betting site Coral Casino has the lowest minimum deposit requirement and you can make withdrawals within 24 hours using Neteller.

However, the downside is that an extremely small number of new UK betting sites allow players to claim a welcome offer using Neteller. The reason for this is unclear. However, it could be owed to the lack of transparency.

Credit cards and bank transfers, for example, are connected directly to a player’s bank account, allowing UK betting sites to validate the source of the money. However, considering that the funds on Neteller are not directly linked to a player’s bank account or other card and could have come from anywhere and be of a nefarious origin, new betting sites have a hard time or are unable to verify the source of that money and cannot guarantee whether the deposits actually belong to the player. In the past, this has caused instances of so-called bonus abuse — where players would collect money on e-wallets and use them to wager using bonuses. This harms the betting site, because the reason an online betting site would give out sign up offers is to get new players to wager.

Nonetheless, many established and new betting sites continue to take deposits and withdrawals through Neteller.


Skrill is similar to other e-wallets where you can simply pick your currency, enter your personal data to set up your account, and you are good to go.

Skrill is a popular payment option among many new online bookies. It is safe, fast, and offers 40 different currencies in 120 countries across the globe. It has one small disadvantage: there are no sign up offers using this payment method, even on the newest betting sites.

Apple Pay and Google Pay

Apple and Google are two of the world’s leading tech companies and their services have in recent years expanded to include online payments through their respective pay apps: Apple Pay and Google Pay. Apple Pay’s and Google Pay’s digital wallets are one of the most trusted payment alternatives, as well as one of the easiest and safest to use on both the well-established and the newest betting sites. Those that don’t use the latest smartphone devices can still wager on alternative pay by mobile betting sites.

Apple Pay is one of the fastest methods to make online payments, though it does not support withdrawals, and is only available to users who use Apple devices. It is also possible to use Apple Pay for online betting outside the US under the right conditions.

Similar to Apple Pay, Google Pay does not support withdrawals. Now, with that out of the way, we can focus on the positives, and they are plenty. Google Pay allows fast payments with many new betting sites in the UK and abroad and is arguably the fastest payment option for Android users across a range of devices including computers, phones, tablets, and even digital watches. Fortunately, the digital wallets of both Apple and Google are available on the UK market.

<h4id=”bank-transfers”>Bank Transfers

Bank transfers are the simplest means of payment, where you simply transfer money from your bank account to online sites. If you don’t want any affiliation with third-party payment service such as Google Pay, then bank transfers are your answer.

One of the benefits of using bank transfers is the ability for players to make significantly bigger deposits and withdrawals. Security is another big advantage, as when you make payments through your bank account, the gambling site will need to verify your bank account, and your bank will notify you in case any suspicious or fraudulent activity occurs. The problem, however, with ban transfers is that sometimes it could take several days before a deposit is processed.

Online Betting With Cryptocurrency – a Growing Trend

Cryptocurrency is in a league of its own. It’s not an actual an e-wallet (although it can only be utilized through an e-wallet) and it’s not a card – it is a unique form of digitized currency that allows you to buy or trade goods and services for gain from providers that are crypto compatible.

Ever since the Bitcoin boom a few years back, cryptocurrency has become the new standard for online wagering for some gambling enthusiasts.

Nearly all of the payment options listed above allow users to make some form of payment using the ever more popular and diverse cryptocurrencies. Apple Pay, Google Pay, Neteller, and Skrill are all crypto compatible and allow players to use a number of cryptocurrencies in a safe, easy, and fast manner and provide detailed information for players new to this emerging form of payment and now, betting online!

Buying Cryptocurrency

You can buy cryptocurrency using online digital currency exchange companies such as Coinbase, BitPanda, or After players create an e-wallet account, they can easily buy cryptocurrency via a currency exchange provider through bank transfers or credit cards. Some exchanges even accept PayPal and other digital wallets.

Some Crypto Betting Options

Here are a few of the options where you can bet using cryptocurrencies.

  • Sports – pretty much all sites that take crypto have all your favorite sports game at your disposal, from football and basketball, greyhound and horse racing, to tennis, volleyball, ice hockey, you name it!
  • E-sports – these games are particularly popular with the younger generation of players. Some of the most well-known e-sports where players bet with cryptocurrency include CS:GO, League of Legends, Dota 2, Overwatch, as well as a wide selection of virtual sports games such as basketball, tennis, football, and more.
  • Casino games – thousands of casino games are available for crypto betting. All online gambling sites that take cryptocurrency have all your favorite games in their game library. These include table and card games like poker and blackjack, slots, video poker, baccarat, and plenty more.
  • Live Casino – betting on live casino games via cryptocurrency is safe and allows for fast deposits and withdrawals that take between 1 and 20 minutes

Online Betting With Cryptocurrency

Betting with cryptocurrencies, while increasingly popular, is still fairly limited, as many countries have certain restrictions on the overall use of cryptocurrencies – specifically when it comes to online gambling. In the UK, Bitcoin and some of the other cryptocurrencies are entirely legal, so long as you gamble on a site that is regulated and licensed in the UK, and as long as that site accepts blockchain currencies.

Many gambling sites that accept cryptocurrencies have clear, step-by-step guidance on how to make a deposit or place a bet, and once you get the basics of how to use Bitcoin or other cryptocurrency, the possibilities are countless, and the rewards are more than handsome. Betting with bitcoin and other cryptocurrencies allows for fast deposits and withdrawals, and anonymous, safe, and responsible gambling.

If you decide crypto betting is your cup of tea, we strongly advise you to do a bit of research and choose a site that is regulated, has positive reviews and favorable customer support, and offers fair bonuses and cash-out minimums.

Best New Betting Sites Accepting Crypto and What They Offer

Using cryptocurrency introduces you to an exciting new world of gambling where the benefits far outnumber the cons and the rewards both regular and new players receive are too good to miss.

Some of the more widely used sites for online crypto betting include:

  • FortuneJack – offers plenty of casino and sports games; Bet 5mBTC and get a 10mBTC free bet, T&Cs Apply, 18, Visit Site
  • 22Bet – wide selection of sports games; 100% up to €122; competitive odds; offers 100% welcome offer bonus on the first deposit of up to €122; T&Cs Apply 18+ Only
  • Marathonbet – instant deposits; withdrawals processed within 24 hours; no welcome offer; T&Cs Apply 18 + Only
  • 1xBit – easy to use platform; offers many crypto payment options; welcome bonus of up to 7 BTC for new players; T&Cs Apply 18+ Only
  • Cloudbet – a popular crypto betting site; offers sports, casino, e-sports, and virtual sports games; one of the best welcome deposit bonuses of 100% up to a 5 BTC; T&Cs Apply+ Only
  • – plenty of games and promos; competitive odds; no welcome offer or bet 10 get 10 free bonus offer; T&Cs Apply 18+ Only
  • 888sport – diverse betting gallery; around-the-clock customer support; has a separate casino, poker, and bingo platforms; live streaming limited to horse racing; free bet bonus offer worth £30; T&Cs Apply
  • – quick registration and instant withdrawals; high odds on top sports leagues; anonymous betting; T&Cs Apply 18+, Bet 10 get free bet
  • 1XBet – plenty of promotions; high odds and fast withdrawals; €100 first deposit bonus; T&Cs Apply 18+ Only
  • Mega Pari – high odds; accepts Bitcoin; €100 first deposit bonus; T&Cs Apply 18+
  • Melbet – among the more fast-growing online bookies; Asian handicaps; €100 first deposit bonus, bet 10 get free bet
  • Betflip – fast payments and an excellent eSports gambling site; high withdrawal limits; available on all devices; +100 free spins; T&Cs Apply 18+
  • TonyBet – fast cash-outs; ideal to bet on football and basketball games; high odds; €50 welcome bonus, bet 10 get free bet

Cryptocurrency Fees

The catch with crypto betting is that there are sometimes fees for the transactions, but the advantage is that it is the quickest and safest way to buy crypto like Bitcoin. The fees are relatively minor and can vary, and are necessary to keep the decentralized cryptocurrency up to standard and running safely and steadily. Crypto fees for transactions are paid with a certain amount of cryptocurrency and can vary, depending on the provider you use.

Bonuses, Rewards, Free Bet: What Do New Bookmakers Offer?

Running a successful, customer-friendly betting site is not easy with the competition perpetually breathing down your neck. The best new bookies make online wagering not only a practical and convenient experience, but a highly enjoyable and, better yet, rewarding one through a range of incentives and promos for new customers such as a deposit or welcome bonus or a free bet without requiring a deposit.

But new online betting sites are extremely user-friendly and receptive of all players, provided they practice responsible gambling. And for low-stake players who want to bet small, or new players looking to sharpen their gambling skills with safe and free bets, a site that offers both quality odds and fair minimum odds and stakes is in order.

And when we talk about low stakes, we do mean low. Favorable minimum odds and free bets make any new bookmaker appealing to more players, particularly those with little to no experience. Below is a shortlist of the top 10 sites with the best odds, free bets, and even a hefty welcome bonus for new players.

  • BetRegal – Minimum stake: 1p; new customers only; Max one £10 Free Bet. Qualifying bets must be placed at minimum odds of 1/1 or greater; paid as a bonus token with min odds of 4/5; does not accept Skrill, Neteller & PayPal; T&Cs apply
  • Betsafe – Minimum stake: 1p; for free bet requirements and minimum odds see terms and conditions; T&Cs apply, 18+ only
  • Betsson – Minimum stake: 1p; new customer offer not available for UK players; for free bet requirements and min odds read terms and conditions; T&Cs apply, 18+ only
  • GentingBet – Minimum stake: 1p; new customers only; first settled bet £/€10 at min odds 2.0 or greater qualifies; If first settled bet loses, free bet credited inside 24 hours, valid for 7 days; for free bet requirements and min odds see terms and conditions; T&Cs apply
  • BoyleSports – Minimum stake: 1p; exclusively on mobile devices; minimum odds 1/1, first bet only; 30 days to qualify; free bet valid for 7 days; offers a single free bet per customer; restricted payment methods
  • Ladbrokes – Minimum first bet of £5 within 14 days after account registration at min odds 1/2 allows for 4x £5 free bets; free bet valid for 7 days after registration; for free bet requirements and min odds see terms and conditions; T&Cs apply, 18+ only
  • BetVictor – minimum stake 5p; min odds 2.00 or greater, valid for 7 days of registering account; new customers get two £10 free bets on sports games on certain game events only at min odds 2.00 or greater, valid for 7 days within account registration; for other free bet requirements see T&Cs; for players 18+; T&Cs apply new customers only
  • Betfred – minimum stake 10p; place first bet of £10+ on a sports game at min odds of 1/1 (2.0) or greater settled inside 60 days; must place first wager on sports; £30 in free bets added inside two days after settlement of bet, valid for 7 days; site may require SMS confirmation; a maximum of 60 free spins on Justice League Comics, valid for 7 days; T&Cs apply new customers only
  • Coral – Minimum stake: 5p; excludes PayPal and certain other deposit types; min first bet £5 at odds ½ or greater; bet must be placed inside two weeks of registration of account; £20 added as free bets of £10; site does not accept CashOut; free bet valid for 7 days, and site does not return free bet stake; T&Cs apply; 18 or older only
  • Ladbrokes – place min stake of £5 within 14 days after you register an account at min odds 1/2 to get four £5 free bets; free bet valid 7 days on sports wagering; stakes are not returned and restrictions apply; T&Cs apply, available for new UK and IRE customers; 18+ only

By now, it is safe to say that the gambling possibilities new bookies online offer players are basically infinite and yet are still burgeoning with every passing day, without any sign of slowing down – like a universe of its own. Here are just a few of the most popular betting trends provided by both early and the latest betting sites on the UK market.

Casino Betting

Casino betting is hands down the most popular form of wagering adopted by new sports betting sites in the UK that operate on the internet. Most, if not all players would be familiar with at least two casino games, but the adoption of new features, technologies, and diversification of existing games have made casino betting a lot more enjoyable and attractive to new players.

For casino connoisseurs, all online gambling websites in the UK have on offer every one of the classic casino games you can find in a regular casino – these include poker, blackjack, and other table games, then baccarat, roulette, slots, and much more – as well as a number of different variations of each of these games.

Sports Betting

Along with online casinos, sports betting sites continue to dominate betting markets both in and outside the UK with a wide range of sports games. It is only natural that the sports leagues, events, and tournaments that combined attract an audience numbering in the hundreds of millions would be popular with any passionate punter and adopted by every new bookmaker.

Long-standing online sportsbook sites as well as all the new betting sites have a range of sports options and a rich selection of sports betting games for players to choose from. This includes wagering on games and leagues with massive followings such as the NFL, the NBA, and other basketball leagues, tennis, hockey, and more, a lot more.

Football betting and horse racing are the first things that come to mind when talking about sports betting. Football remains the most popular sports game in the world and football betting reigns supreme with new bookies and sports betting site operators. Meanwhile, horse racing is among the world’s most popular betting sports. It is estimated to generate at least £10 billion in bets annually, with the best new UK betting sites looking to cash in on the craze quickly by incorporating a variety of horse racing bonuses, rewards, and other promos.

In-Play betting

Live, or in-play betting is fast becoming a favorite among both innovative new betting sites and keen punters. In the UK, it is estimated that nearly half of all bets include some form of live betting — placing a stake while the game is still ongoing. The newest betting sites offer a wide range of games for in-play betting, with the more established companies having an assortment of interesting live betting promos and offers for all new players. The majority, if not all of the gambling sites mentioned on our list offer live betting. And what better way to bet on live games than on the go, which brings us to our next point: mobile betting.

Mobile betting

Nowadays, having a mobile app is a crucial part for all new bookmakers as it allows them to better communicate with customers and keep new players up to date on the latest promos, odds, and offers.

Mobile apps employed by the best new bookmakers are available on all mass-used devices and operating systems including Windows, Android, and iOS, and have given a whole new meaning to the term wagering as it allows for fast and exciting gambling on-the-spot, available to players within a hand’s reach. Looking for more information on mobile betting sites? Check out our designated page.

Where Does the UK Gambling Commission Come in All This?

With betting markets rapidly expanding, so are the risks and the needs to take better precautions and preventive measures against all risk factors.

Government regulators are necessary to monitor all activity on regulated and unregulated gambling sites and set high standards that would apply to every gambling-related business, including the fast-growing new betting sites. This is where the UK Gambling Commission steps in.

How Does the UK Gambling Commission Make a Change?

The internet is like one vast, seemingly endless maze of information and you can easily be lured into some dark digital corner with just a few wrong clicks. The quick expansion of the online gambling market has gone hand-in-hand with the usual challenges and risks posed by a wide range of factors, including scams, cyberattacks and hacks, and unregulated new online betting systems.

The UK Gambling Commission is there to regulate and, when viable, provide licensing to new bookmakers, as well as supervise how already licensed betting websites operate. The commission contributes to making gambling an enjoyable experience for players, all while aiding platforms in rooting out all possible weaknesses. The commission is also ready to take appropriate action against all gambling businesses that engage in illicit or questionable activity.

Risks, Safety, and Security

Betting markets have become an industry worth billions of dollars, and it is only natural that everyone would want a piece of the pie. This has led to the emergence of dubious new bookmakers and gambling platforms on the internet. Certain new betting sites have displayed poor customer service and vague and unclear, if not non-existent, terms and conditions, leaving inexperienced new players confused and unable to enjoy their favorite gambling games with the relish they are owed.

In this respect, the UK Gambling Commission provides help on multiple fronts, the key of which is providing gambling permits and fully regulating major betting websites. The commission also makes sure that every new betting platform and new bookmakers have proper safeguards, such as multi-layered means of verifying a user’s credibility to reduce the risk of fraud to a minimum. Note, new players are likely to be asked to show an ID for several security reasons, including verifying a player’s identity and ensuring they are old enough to participate.

Thanks to the UK Gambling Commission, online betting companies that provide various online payment services – specifically new bookmakers who operate on the internet and apply various software technologies – have taken steps to equip their systems with multiple levels of security to avert.

Numbering all the possible scams and frauds in the gambling world is a futile job. But rest assured, because with the eye in the sky seeing all, there is little to no room left for serious flaws or infringements. Those few that do occur can easily be reported and the UK Gambling Commission has an entire section dedicated to receiving complaints about gambling businesses. If you want to learn more about safe betting sites, head on over to our homepage.

UK Gambling Commission Licensing

Licensing ensures that online gambling platforms operate within the purview of certain gambling laws, which the UK Gambling Commission supervises for bookmakers on the UK market.

The agency, in collaboration with local regulatory organizations, provides a number of different licenses and permits depending on the type of gambling service providers and new bookmakers on the internet offer. There are three types of licenses the UK Gambling Commission provides to gambling businesses. Some businesses may need only one, while others need all three.

  • Operating license (provided by UK Gambling Commission)
  • Personal management license (provided by UK Gambling Commission)
  • Personal functional license (provided by UK Gambling Commission)
  • Premises license (provided by local licensing agencies)

Promotion of Responsible Gambling

“And once, or twice, to throw the dice

Is a gentlemanly game,

But he does not win who plays with Sin

In the Secret House of Shame.”

So versed the great Oscar Wilde.

Gambling should above else present a fun, stress-free activity. But alas, it has been proven many times that for some players, particularly new players, gambling is an addiction of sorts. One of the many responsibilities the UK Gambling Commission has is ensuring licensed betting platforms are not there only to maximize their profits with a plethora of tempting welcome bonus options, but also to promote responsible gambling for its users. The UK Gambling Commission, as the country’s largest gambling regulator, ensures licensed bookmakers promote responsible gaming guidelines for players. These include incentives for safe wagering as well as free bet offers, limited stakes, and self-exclusion programs, where players willingly decide to stop gambling for a certain period of time to get their gambling habits under control.

Some pointers to irresponsible gambling may include:

  • Spending a disproportionate amount of time gambling
  • Gambling when you are low on or have no money
  • Feeling anxious or being on edge when placing a bet
  • Having problems getting your gambling habit under control
  • Frequently betting large
  • Borrowing money from other people
  • Neglecting other responsibilities to sate your gambling impulse

How to Choose a New Betting Site

When looking to choose a new betting platform, a hefty bonus offer or free bet promo are not all that matters. Actually, some fraudulent or unregulated sites would readily offer you a free bet or mislead you into thinking you have won a prize without actually placing a wager.

The UK Gambling Commission advises that players do not blindly accept any bonus offer, free bets, or other rewards without previously validating the site’s credibility. A tempting bonus offer and free bet suggestions, while luring, should be taken with a certain degree of reserve, particularly when it comes to little-known or unverified websites offering gambling services.

Many players eager to place an online bet tend to select the first betting site that pops up. And while Google’s algorithms are sure to offer you a secure option, it is always smart to double-check the platform’s credibility. You should look beyond the best odds, welcome bonus offers, and free bet suggestions, and focus on the things that matter more. Below you’ll find some helpful tips on what players should take into consideration when choosing a new betting site.

Check Reviews

Most legit platforms have a review section. Be sure to check it out and read through the reviews to see whether it contains mostly positive or negative responses, and what those are. If the company has generally favorable reviews, it should be considered safe.

Carefully Read the Terms and Conditions

Betting platforms that operate on the internet can sometimes get confusing, and their rules can seem extremely vague. Steer clear of bookmakers that either have unclear or limited terms, or limited information on what laws and regulations apply at the company. Many validated online gambling websites will have transparent and concise terms and rules and should offer helpful tips, guidelines, and even betting strategies to new players. Additionally, they promote fairness of gambling, and come with the best odds to accommodate every type of player. A gambling company should aim to make betting an enjoyable, rather than stressful experience.


A licensed gambling company is a regulated and vetted company, and therefore completely safe and professional in all respects. When you first visit a gambling website, make sure you check to see if it has a marker pointing to a UK Gambling Commission license. The marker should link to the website of the commission and show you the specific license that the business has been issued.

Best Online Bookmakers and New Betting Sites in 2021

To recap, when picking the perfect sites in the UK, there are some things to take into consideration. From decent rewards, regular free bet opportunities, a signup offer, and a fair bonus offer, you should choose wisely. Additionally, bear in mind to see if the company has a proper license, clear instructions and tips, and a proper and responsive customer service section.

  • bet365 – offers up to £100 in bet credits for new customers; min deposit £5; min odds 1/5 (1.20)l time limits and T&Cs apply
  • Betway – offers up to £10 free bet; 1x wagering at odds of 1.75+ to receive free bets; credit card and PayPal only; offer valid for 7 days after account registration; min odds 3/4 (1.75); T&Cs apply, new customers only
  • BetBull – bet £10 get £30 in free bet; new users only; awarded in 3x £10 free bets; Min deposit £20; min odds 1/1; offer stands for 7 days of account registration
  • PariMatch – bet £bet 10 get a £40 free bet for Cheltenham; 2x £10 Free Bets for set events at min odds (2.00+); new customers only; card payments only; T&Cs apply
  • Unibet – Min deposit £10; money back as a bonus reward; new users only; additional bonuses (only one bonus at a time); bonus expires within 7 days of opt-in; 21+
  • QuinnBet – new bookmaker; £1 free bet no deposit required; +50% cashback of losses on sports bets on first day or a guaranteed £5 free bet, +50 free spins on certain games; new customers only; T&Cs apply
  • 2kbet – new bookmaker; applies to new players only; bet £10 Get £30 free bet; min bet £10 at minimum odds 1.5 or higher, stake not returned; free bat expires in 7 days, new players only; T&Cs apply; 18+
  • 10 bet – great sportsbook; new customers only; 50% cashback on up to £50 deposit; T&Cs apply, 18+
  • Paddy Power – new customers only; £20 risk free first bet on any sportsbook market and get 100% refund on a max of £20 if customer loses; only payments through cards or Apple Pay to be eligible for this promotion; T&Cs apply; 18+ only
  • William Hill – new users only; bet £10 get £30 free bet; min stake £10, min odds 1/2, free bets paid as 2x £15 (expires in 30 days); full terms apply; 18+ only
  • bwin – Min deposit req. £10; Place 1 sport bet (3+ selections); min bet £10; max bet £20; min Odds 1/5 (1.5) for each selection; max free bet £20 for football only; bonus bet expires in 7 days free bet stake not returned; T&Cs apply.


Q: How Can You Tell if a Bookmaker is Legit and Not a Scam?

A: When you first visit a gambling site, check for some of the main pointers that the bookie is legit. These include positive reviews, clear terms and rules, and active customer support. All regulated sites would also have proper promos for users such as a free bet or a welcome bonus, and favorable betting odds. But before all else, check to see if a bookie is licensed.

Q: What is the Minimum Required Age to Gamble Online?

A: At all licensed online bookies operating in the UK, the minimum required age to place a stake is 18. To uphold this requirement, most operators require bettors to verify their age, as well as going through several identification processes, when setting up a new account.

Q: What is the Best and Safest Payment Option?

A: It depends on the gambling site and which payment options are available. However, a bank transfer is one of the safest known payment methods, although processing deposits could be a bit slow. PayPal remains one of the most popular payment options, with an estimated 200 million users worldwide. For more information on deposits and withdrawals from new sports betting sites, check out the payment options section.

Q: What is KYC?

A: KYC stands for ‘know your customer’ and is a process through which an online bookie confirms a user’s identity through a series of verification methods, including requesting an ID card. Betting operators are required to introduce processes like these to qualify for a license from a respected gambling authority such as the UK gambling commission.