Sports Betting Sites

Guide to the Best Sports Betting Sites 2021: Top Betting Sites for UK Players

You sit down, you open your browser and you search for sports betting websites. When you see hundreds of different options available you start wondering – How on earth will I pick one of the top sports betting sites in the UK? Well, you came to a good spot as, by the end of this article, you will know exactly how to narrow down the best online sports betting sites!

List of the Best Sports Betting Sites in the UK for 2021
Online betting site Welcome Offer Min deposit Min withdrawal License Terms
Up to £100 in bet credits £5 £20 Yes Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Get up to £100 in free bets £5 £10 Yes New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
100% up to £50 £10 £10 Yes All players must be 18+ years old and of a required legal age to gamble. In order to activate this bonus on the personal TonyBet account, please, enter the bonus code TONY50 when a deposit is made and wager your deposit 10 times on betting markets with odds of at least 1.65 within 30 days. This bonus is only valid for sports betting services (single, multi-bet, system) on TonyBet website (Sportsbook, In-Play Betting).
Get up to £10 in free bets £10 £10 Yes New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. Terms apply
Money back as bonus up to £40 £10 £10 Yes 18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
Bet £10 Get £40, £30 In free sports Bet + £10 casino bonus £10 £25 Yes New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.
Bet £10 get £10 £10 £20 Yes *18+. New UK customers only. Min bet £10 to receive £10 Free Bet (placed and settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settlement and placed within 35 days. T&C’s apply. Please gamble responsibly,
Bet £10, get £20 £10 No minimum withdrawal Yes New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. PayPal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.
Wager £10 get £30 + 100FS £5 £10 Yes 18+ New customers only. Deposit, opt in and wager £10 on selected games within 7 days of opening new account. Get 3 x £10 bonuses for selected games with up to 40x wagering plus 100 Free Spins. Bonuses expire in 7 days. Max redeemable from bonuses £750. 100 Free Spins have no wagering and expire in 7 days. Card payments only. T&C’s Apply | | Please Gamble Responsibly.

Online bookmakers in the UK are at the peak of their business, as their sports betting market is among the top in the world! All of their operations are regulated by the strict UK Gambling Commission. Therefore, you should have no worries when you start your betting journey online! Read on and get the lowdown on how to look for the best sports gambling websites safely.

Narrowing Down the Best Sports Betting Sites in the UK

Just like any other type of gambling, there are certain pros and cons to each online bookmaker. The concept of one-size-fits-all doesn’t exist, but certain steps will help you find the top online bookmakers. A generous welcome bonus and a free bet or free spins are some of the perks the best betting site should offer you. Fair odds, a plethora of bets available, a diversity in betting markets, a wide range of payment methods, and a very responsive support team are the features that either make or break the best betting sites.

If you dive into comparing the odds between one bookie and another, you will enter a labyrinth with no way out. Alternatively, you should determine which sport you are going to bet on. If your choice is football, for example, you should look for sports betting websites whose main focus is football betting, as they will probably have better odds than a bookie focused on horse betting. New betting sites will usually offer the best odds, as their main goal is to surpass the competition. However, you should always double-check the new betting site and decide whether it’s really worth investing in.

Understanding the various types of bets offered by sports betting sites is crucial for successful betting. The best online betting sites will deliver you numerous betting varieties, with some offering better odds than others. If you are new in the online betting world, you should take your time and stick with the more common bets at the beginning which include spread betting, moneyline, and over/under. Once you get comfortable with the common bets, start learning the other ones, as they offer unique opportunities and combinations. The most common bets you will find are parlay, progressive parlay, outright, and full cover bets. The best sports betting sites in the UK will have all of them on board, plus a plethora of variants available.

New players look for a very straightforward sign up process, as they want to be up and betting within minutes. The best sports betting websites will provide new players with the possibility of registering in less than 5 minutes.

Sports Betting Sites Offers

The major question you will ask yourself at the beginning is – how generous can online bookies get regarding betting bonuses? Typically, online sports betting sites will provide new customers with 3 major bonus offers which include a welcome offer, free bets, enhanced betting odds, and qualifying bet.

Welcome Bonus

The welcome offer consists of cash funds received upon registration, which you can later bet with to your advantage. Any winnings made using the signup offer are subjected to terms and conditions. If you read and meet these terms, winnings made from successful free bets will become withdrawable, whereas the bonus cash funds shall return to the betting site. The welcome offer is especially good if you are a new customer, as it allows you to test the bookie without having to invest real money.

Free Bets/ Deposit Bonus

The free bet is received when you make your first deposit. Your online bookmaker will match the initial amount up to e certain point. Most sports betting sites in the UK will double your deposit, with one of the best willing to go further and even triple it. The free bet you receive from this promotion will not be taken by the bookmaker. Therefore, you can withdraw it as real money as long as you comply with the terms and conditions set.

Enhanced Betting Odds

For this promotion, the betting site will offer you considerably higher odds when compared to the normal ones, which you can use exclusively on your first bet at an online bookmaker. You can use this reward on a specific match. However, there will typically be a restriction in place not allowing you to bet higher stakes.

Qualifying Bet/ Free Bet

A qualifying bet is the type of bet you place at your betting site to qualify for a free bet in return. The betting site will offer this bet to existing customers. To maximize the chance of winning the qualifying bet, you should bet on lower odds.

Variety of Betting Markets

Betting online, you will notice an abundance of different sport types available at the online bookmakers. The most popular markets include football, horse racing, tennis, cricket, darts, golf, ice hockey, baseball, and many others. The betting markets are usually displayed on the bookies’ front page, allowing you easy access and smooth browsing.

Football Betting

Without a doubt, the most popular type of betting in the UK is football, as it is considered a religion by UK citizens. It’s no surprise, though as the English Premier League is by far the most popular football league in the world. Online sports betting sites in the UK have gotten very creative regarding the various ways they will let you bet. Dive in, and you will find fixtures ranging from Champions League to small tournaments in South America. You will be provided with an immense range of bets, bet builders, cashouts, and partial cashouts.

Horse Racing Betting

With the rise in popularity of betting on horse races across the world, especially in the UK, every single betting site you find is going to have this offer onboard. Various races and events are constantly in motion across the world. Therefore, every time you log in, you will find horse races to bet on!

Live Betting

This is probably the best betting offer by an online betting site. In-play betting will allow you to place wagers on any game that is currently live streaming. You don’t have to worry if the match you were planning to bet on has started. Via live betting, you will be able to place a wager at any time, no matter the score. Even better, in-play betting allows you to cash out if you can identify a turn of events. Altogether, live betting gives you freedom. If you’re worried your team is about to slip or notice a sudden change of behavior at a certain player, you can always cash out and abandon your initial bet.

Play Smart and Win

If you’re a new player, you may be wondering – can I really outsmart the online bookmakers? The answer is maybe! By using a proper strategy, you can boost your potential winnings by avoiding risky betting decisions. Have in mind that the result is still dependent on chance. Therefore, you will never win 100% of the time. However, betting smart could provide you with a positive outcome more often than not.

As most sports betting sites will have bonus offers for a new customer, you should make the most out of it. Carefully look for the betting site that fits your needs perfectly. Take the bonus, and use it to your advantage! Avoid betting on teams that you’re a fan of, as such betting can cloud your judgment. If you’re a football fan, you should start there. A smart step would be following the weather, injuries, current form, importance of the game, and so on. Is this match likely to have many goals? Are both teams satisfied with a tie? These are the questions you need to ask yourself before placing bets. Bet on higher stakes with fewer fixtures, as it will boost your winning rate considerably. Never place bets when tilted because the opposing team managed to equalize in extra time. It happens, and it will sometimes happen in your favor as well.

And finally, be sure to do a lot of research before signing up for an online sportsbook. Despite there being many safe betting sites in the UK, scammers and fraudsters are always on the lookout for inexperienced online sports gamblers. Always check that the bookmaker is licensed by a respected gambling authority, before exchanging any personal information.

Payment Methods

The diversity of payment methods is one of the most important factors you need to consider before depositing on a sports betting site. The good news is that depositing and withdrawing in the UK is a piece of cake. An existing or a new UK betting site will make sure to have all options covered.

Visa and Debit Card are the best options for traditionalists. This option is available everywhere, and the deposit method is very straightforward. Deposits are instant, whereas withdrawals can take up to several days. If you are equipt with a phone, you can also wager on pay by mobile betting sites.

E-wallets are digital payment methods used for quick transactions. Nowadays, this option is the most popular one as both deposits and withdrawal are instant. Some of the e-wallets include PayPal, Neteller, Skrill, ApplePay, ecoPayz, and many more.

Not so many bookies are accepting BTC at the moment, but it is worth mentioning nonetheless. Deposits and withdrawals made with BTC are instantaneous. Furthermore, you are not required to provide any personal information.

A direct bank transfer is still the most secure method for depositing and withdrawing. No middle man is required, making it the best method when having to transfer large sums of money.

Customer Service

What happens when your bet is successful, but you don’t see the winnings appear? You contact the support team and demand a solution! Now that you are aware of how important good customer service is, we may continue. When registering for an account at an online bookmaker, you should never overlook their customer support. New customers don’t pay enough attention to this matter. As a result, they end up with unsolved problems. 24/7 available support team, live chat, phone number, and speedy e-mail response are what make for a rock-solid support team. Before depositing, make sure you thoroughly inspect the customer support of the online bookie.

Best Online Bookmakers in the UK

  • Coral – Get £20 in free bets when you bet £5. T&Cs apply. 18+. Min first £5 bet within 14 days of reg at min odds 1/2 = 4x £5 free bets.
  • SportNation – Bet £10 get a £10 free bet. T&Cs apply. Min deposit £10, min withdrawal £20
  • William Hill – Bet £10 get £30 in free bets. T&Cs apply. 18+. Min £10 stake, min odds 1/2
  • bet365 – Up to £100 in Bet Credits for new customers at bet365. T&Cs apply. Min deposit £5
  • Virgin Bet – Up to £20 free bet for new customers. Min deposit £10. T&Cs apply. Free bet valid for 7 days
  • Betway – Get up to £10 in free bets. T&Cs apply. Min deposit £10. Free bet club, get £10 in free bets every week.
  • – Get a £10 free bet. T&Cs apply. Min deposit £10. £10 free bet valid for 14 days
  • M-bet – Bet £10 get £20 for new customers. T&Cs apply. Free bets valid for 7 days
  • Ladbrokes – Bet £5 get 20£ in free bets. T&Cs apply. Free bet valid for 7 days
  • Casumo – Bet £10 get a £10 free bet. T&Cs apply. Min deposit £10.


In this section, you will find answers to some of the most commonly asked questions.

Q: Are Sports Betting Sites Safe for UK players?

A: Yes, most of the top online bookmakers are licensed and regulated by respected gambling authorities, such as the UK Gambling Commission. Betting operators have to pass numerous checks and verifications before gaining a license in the UK. You can identify if a sportsbook is legitimate by checking if they have licensing information on a respective gambling authority’s website.

Q: What Types of Games Are Available at UK Betting Sites?

A: There are a variety of betting markets for curious pundits to wager on. Most of the traditional online bookies will typically offer football and horse racing, but more and more operators have delved into other sports markets, offering odds on major basketball, American football, hockey, tennis, golf, eSports and boxing events.

Q: Is The Signup Bonus for a New Customer Legit?

A: Yes, bonus offers for new customers are legit. On most occasions, a bettor can register and provide some personal information to receive their welcome bonus. However, some online sportsbooks have wager requirements to claim their offers. Therefore, it is good practice to check with the operator’s terms and conditions before signing up.

Q: Can I Get My Lost Money Back at Sports Betting Sites?

A: With that being rare, a certain betting site might offer a cashback bonus of up to a certain percentage. However, to avoid making risky betting decisions, it is wise to think about strategizing your bets. This way, you can at least prepare yourself for all eventualities: win or lose.