Hull City announce extension to the deal with SportPesa
Championship play-off hopefuls, Hull City, have announced that they will be extending their sponsorship deal with the sports betting firm, SportPesa by an additional year.
SportPesa, who are based in Kenya, has been the Tigers main shirt sponsors since 2016 and it had been expected that the partnership would expire at the end of this season. However, an extension to the contract will now see SportPesa continue their partnership with Hull City through the 2019-20 season.
As part of the sponsorship deal, which is currently in its third year, Hull City have faced Kenyan opposition in exhibition games twice. Firstly, a SportPesa All-Star XI visited the clubs home ground, the KCOM Stadium, for a game in 2017, before the Tigers travelled to Nairobi in May 2018 to face the champions of Kenya, Gor Mahia, for a game that attracted a crowd of 60,000 fans.
Head of commercials at Hull City, Joe Clutterbrook, said, “We’re thrilled to be able to continue working with SportPesa. The partnership has delivered some really exciting and worthwhile projects over the last three seasons and we are looking forward to continuing that into 2020. The club would like to thank the team at SportPesa for their ongoing support and we see the renewal of our partnership as evidence of the fantastic working relationship we have.”
Adam Beighton, company director of SportPesa, was also delighted with the sponsorship extension, saying, “This partnership was a monumental move for SportPesa when it was signed back in 2016, as it underlined the global ambitions of the company. We’re incredibly proud of the work we have carried out with Hull City and the club has played a very important part in our company’s growth over recent years. On the same note, we feel this partnership has been hugely valuable to Hull City in terms of growing the club’s international fanbase and offering exposure throughout Africa and beyond.”
The sports betting company also have a lucrative deal that sees their name adorn the shirts of Premier League club, Everton. This is helping to raise their brand and profile amongst UK football fans, but around the world too due to the Premier League’s global appeal.